For Internet marketing and search engine optimization (SEO) now essential components for owning a business website, the majority of web designers add SEO to their skills arsenal. view publisher site to know more.
The problem is that most of those self-proclaimed SEO / web designers fail to fully understand the entire organic SEO image. The methods used to design a website efficiently change dramatically. And while anyone can do keyword research and write meta tags and copy page, a lot of website designers miss the mark with SEO through the back-end of a site.
Whether you’re considering hiring a solo designer or a full-service web design firm, if SEO is involved, it’s important that your contractor knows what he or she is doing. Essentially, compliance with a website’s SEO-friendly elements is a must during the web design process.
We cover a few specific areas in this article that web designers (or businesses hiring a web designer) need to be aware of when designing a well-optimized website.
Search Friendly CMS Many website providers, including WordPress or Drupal, build their pages around a CMS platform or content management system. Usually CMS software includes SEO plug-ins which allow users to write custom URLs, page titles, and meta descriptions. While those SEO elements are critical to optimize keywords per page, a search-friendly CMS goes far beyond what a SEO plug-in can provide.
The real difference in making a SEO-friendly CMS is based on the website’s coding structure. While innovative, some web designers will use very graphic intensive concepts which may diminish the SEO value of a site. Others strive to combine esthetics with minimal, search-friendly coding.
Below are some considerations for your configured website when using a CMS: look for content management systems that use CSS style sheets (as opposed to nestled tables). This helps search engine spiders to more effectively crawl and index the content of your web.
Choose a CMS that lets you position internal links and navigation in specific areas, such as the footer or column, on the web. Some platforms and templates for web design could restrict where you can position links, which is a huge consideration for SEO.
Stray away from CMS platforms which generated static URLs for each page automatically. Please choose a CMS that allows users to write dynamic, keyword-optimized URLs for each page (which can often be done by plug-in).
See if content management system allows automatic development of XML sitemap. If not, ask the web designer if he or she manually generates and submits the XML sitemap.
These points you may want to address as potential questions for your future web design team, particularly if you plan to run your site using a content management system.